ERDEM AND H&M SHOOK HANDS FOR NEW SEASON

Erdem X H&M are combining their forces for the new season. H&M shared first hints of the long expected collection with fashion followers. Here are first images from the collection we have been thrilled to see.

H&M announced collaboration with famous designer Erdem Morallioglu last June. And now finally the pieces from the collection made debut. Here are first items from Erdem X H&M collection that will be on the market in November.

We can easily claim based on the first pieces of the H&M collection, designs will have romantic and feminine style. Outstanding features of the collection are ravished floral patterns, rich detailed lacework and ruffles.

Famous designer Erdem Morallioglu says on his collection with H&M: “The biggest inspire for the collection was my youth. I used period’s British movies, 90’s TV shows and music videos. I took the characters and took them to a vocation in British suburbia in my imagination. These are pieces of effortless style.”

Apparently anyone who enjoys delicate and plain loo will love new collection of H&M.

 

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