Gucci is attributing creativity as a poetic act and underlines outcome of deserted vital energy in its new collection.

The brand is surpassing the monotony and possibilities of daily life to teach a new way of living in a poetic way. In the new collection ever piece is reflecting profound desire to chance and challenge prototype of daily human being.

The uniqueness of the designs gives meaning to every pace of life and stubbornly refuses to pass next level as preferring to stay in beauty of slow rhythm. The story behind the collection shows the courage behind human act as being slow is a way to show the care in slowness. It defies the speed which makes life miserable and makes us strangers to ourselves. With this context the collection gives your soul the tune of the ancient past and underlines your true personality and courage.

It is impossible to overlook the 70’s tunes in the collection because of all the glamour and shine but when you combine these with wide-cut clothes and absurdity we remember the 80 stage culture.

Wide shoulder cuts and paillettes and shiny fabrics transfer our minds to past times with Gucci woman. The mini skirts and dresses alter with maxi ones. The floral patterns of the last season give their place to geometric shapes and stars. Michele’s kimono style suits reminiscence the Eastern woman. Alessandro Michele’s drawings show the Gucci women will have every color of the sky and earth, a few sparkle would be enough.

In Alessandro Michele’s world man will not leave women alone on the dance stage this season. Wide cut suits, shiny collar details and pieces are ruling the collection.


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