Every Gucci campaign leaded by Alessandro Michele invites high fashion to an endless dream land. The Spring Summer 2018 campaign is one of the utopia corners of that street. Stargazer, artistic and literary! Michele and her team made a production tradition to combine art and inspiration, invites us to a dream land every season.

The creator of Gucci 2018 Spring/Summer camping is Spanish artist who built a deep boundary with the brand, illustrator Ignasi Montreal, he has agglomerated harmony of earth, air and water with shoreless dreams for Gucci. He is also the creative mind behind new years gifts catalog; “Gucci Gift”. The main message of the Utopian Fantasy” campaign is ability to offer a different perception, sensation and emotion. Maybe, perceiving the world from Gucci’s point of emotion can alter our world. Who knows…


Favorite 5 of Gucci Spring/Summer 2018 Collection

Sentimental Bags

The “blind with love” t-shirts, shoes, bags and accessories are sounding the high fashion out while undertaking a mission to remind the emotions in this digital world. The blind with love bags of Spring/Summer 2018 are shedding tears behind farewells.

Iconic Overalls

The iconic GG branded overall will be the most characteristic designs of the next summer. We loved this naive and sweet ton of the green. What do you think?


Gucciesque Kimonos

Since the last season, inspired by the Far East, latest invention of Michele is Guciesque Kimono, proves the brand’s extraordinary success of creating object of desire.

Little Details

Claiming “fashion consists of little details”, Michele designed this breathtaking small waist bag. Add this little bag that is nominee of being coolest detail of your night look.

Charming Shoes

We can claim Michele’s mystic Gucci world is pretty charming. This charming world created new Gucci shoes to be the favorite style piece of dreamer ladies.

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